How To Create Sales Funnels With Systeme.io | Step by step tutorial

Alright.

You've realized that to stay competitive, you need to automate your marketing.

Your social media profiles aren’t bringing in enough sales, and you can’t even take a vacation because as soon as you stop posting, your revenue dries up.

Sure, you’re making a few sales on your website, but you know there’s room for improvement.

So, you’ve done some research and discovered that everyone’s talking about sales funnels.

Great, but how does it actually work?

And more importantly, how do you create a sales funnel on Systeme.io?

First, you need a marketing platform that offers this kind of functionality.

There are a few out there, but the best one—the one that’s simple and affordable—is Systeme.io.

And now, you’re ready to dive in.

I’m here to guide you through the whole process step by step.

Thanks to this step-by-step tutorial, not only will you learn how to use Systeme.io sales funnels, but you'll also be able to pass your official certification with flying colors!

In a nutshell, a sales funnel is a series of web pages that guide your potential customer from being just a “random visitor” to a “convinced buyer.”

You need to make your visitor aware that they have a problem AND/OR that they could improve their situation (whatever the topic may be).

To do this, you’ve got to know your ideal customer inside and out. It’s the only way to understand their real concerns and hit them right in the feels with words that resonate.

Remember, their attention span is limited. You’ve got just a few seconds to convince them to give you a bit more of their time.

Now that you’ve got their attention, your job is to hit them where it hurts and offer a concrete solution to their pain.

Convince your prospects that you have the solution to their problem and that you’re going to help them.

Here’s where you need to really sell your expertise. Focus on selling the destination, not the journey. The idea of lounging on a dream beach in Mexico is appealing, but no one likes the 10-hour flight to get there. So, don’t talk about the effort required—talk about the benefits your unique method provides.

It’s time to close the deal.

You’ve grabbed your visitor’s attention, you’ve shown them that you can help, and now you need to make them eager to enter their credit card info and pay you.

At this point, you need to be extra careful not to scare off your future customer. Avoid typos, make sure you offer a guarantee, and keep your content crystal clear. Everything needs to be simple—your customer shouldn’t have to ask a single question.

Simplicity is key!

Don’t forget the follow-up—thank them and build loyalty.

Your visitor is now a customer, and now you’ve got the opportunity to bring them into your community (like a Facebook group or Telegram channel). Remind them what they ordered, how they’ll receive it, and in what format.

Then, either suggest a complementary product or invite them to connect with you on a more personal platform.

You now have all the essential stages of a sales tunnel.

You'll probably have heard of ToFu - MoFu - BoFu, which also sums up this logical progression. Here's an illustration, which I won't go into because we've covered it all above.

Systeme.io is the perfect tool to build your sales funnels:

Compared to other automated marketing platforms, Systeme.io is simpler and cheaper.

Yet, it still offers the same services you really need to build sales funnels and boost your revenue.

Plus, Systeme.io’s support team is always there to help if you have questions or run into any problems.

To learn more about the benefits of using Systeme.io, check out our comparison with other platforms here.

Now that you know what a sales funnel is and how it works, let’s get down to business.

You’ll see that with Systeme.io, it’s super simple and super quick.

Follow these steps to create your sales funnel and turn visitors into customers.

Here’s what makes funnels interesting.

Beyond their logical structure for your client, you can also set up plenty of automations that will make your life easier (and a happier 💰 wallet!)

The first thing that comes to mind is sending your order to your clients.

This is what we covered when discussing payment pages, so I won’t dwell on it.

The huge upside is that when your client pays, you don’t have to do anything.

You can be at the 🏖️ beach, your client finds your offer, buys it, and receives their access without you needing to intervene (when it comes to digital products, of course—physical products or human interventions like live coaching will require a bit of waiting!).

The second relevant automation in the case of a sales page is registering your visitors who don’t complete the purchase so you can follow up with them.

You can do this by capturing their email on the sales page or through a two-step form.

Set your buttons to trigger:

Next, be sure to remove this tag if your client takes action and unsubscribe them from the email campaign, or you risk annoying them after they’ve already purchased.

This is a logical process that may seem daunting at first, but it will later allow you to track who has gone through which path to better understand and segment your audience, adapt your strategies, and improve your conversions.

After a purchase, you can also schedule an automatic email to remind your client where their purchased product is and thank them again.

These contacts will also receive your newsletter if you select their tag!

You can also set up an “abandoned cart” campaign.

If your prospect only fills out the first part of a two-step order form, you can send them an automatic email or campaign like “Your item is still in your cart!” or “Did you encounter a problem?”

This allows you to “catch” them in case they left your page unintentionally (received a call, unexpected visitor, child needing attention…).

To do this, you must first have prepared your email campaign in the “emails” tab, then “campaign”.

The advantage is that you can follow the statistics and see how many people have received and opened these emails!

To further improve your conversions, you can include a promo code in this email to make your offer even more irresistible!

If you want to offer your deal through affiliates, set up the commission rate for your funnel and the payment delay.

You can do this from your account settings if you want to apply the same settings to all your funnels or do it manually on each funnel.

To find affiliates, you can list your offer on the marketplace!

Click on “Marketplace” at the top right ...

... and fill in the fields:

Then click on “save” and your offer will immediately appear on the Systeme io marketplace in the category you've chosen (there's no moderation, no deadline for publishing your offer).

To modify your ad, simply click on “marketplace” in the top right-hand corner of your tunnel settings!

This step is optional but can give you more visibility and, therefore, more clients.

At any time, preview your funnel on both PC and mobile to ensure that:

But to go much further, I encourage you to go through all the steps yourself to verify that everything is in place.

Sign up on the pages to check that you receive the emails and that the tags are correctly added.

Then, make a purchase to verify that the access is properly delivered and that the tags and campaign subscriptions are correct.

You can configure a $1 test payment to conduct these tests.

When it's all set, you're ready to unveil your offer to the public—congratulations 🥳

Now that you've launched your tunnel and are starting to get visits, you can adapt your offer and strategy to improve your conversions.

If you’re hesitating between two versions of copywriting or design, create two sales pages and launch an A/B test.

Systeme.io will automatically distribute traffic between the two pages, and thanks to the statistics, you’ll see which page converts better!

It’s very simple to set up because it’s completely automated.

You’ve noticed that you have several tabs above each page of your funnel.

Among them is the statistics tab, probably the most important once your funnel is live.

Here you’ll see the number of visits to each page, conversions, average basket, revenue generated, etc.

Thanks to these statistics, you can also improve your conversions. To find out more, connect to Google Analytics. That way you can also see where your customers are coming from and study their behavior in greater depth.

If you're really fussy, then install Hotjar too, which shows you how your visitors behave on your page.

On average, a funnel is considered to have a good conversion rate when it’s around 5%. Obviously it depends on your field, but it's easy to generalize.

If you’re below that despite significant traffic, ask yourself the right questions:

And don’t neglect email follow-ups by asking for feedback and adding more value through your newsletters.

Keep your clients informed about training updates, special offers, or new releases!

This connection is essential for keeping your prospects and clients engaged over the long term, allowing you to generate regular sales through the contacts you’ve successfully collected.

Congratulations on completing this full tutorial on how to create a free funnel on Systeme.io!

You're one of the few people who are truly committed to their success, and that's the most important thing if you want to move towards financial freedom.

Don't hesitate to ask your questions below, I'd be delighted to answer them. 👇