How to Improve Your Email Deliverabilty With Systeme.io's Autoresponder

Congratulations 🎉

If you're wondering how to improve your email deliverability on the Systeme.io autoresponder :

👉 It means you understand the importance of email marketing for your business, even in 2024.

👉 You're using the simplest and most affordable all-in-one tool on the market!

👉 And you want to optimize your email marketing practices to increase profitability.

Those are three excellent reasons to share these 11 tips with you.

With an ROI of $42 for every dollar spent, email marketing remains a valuable tool today to create and grow your business. (Source: Sixth City Marketing)

Once you've recognized this, it's essential to ensure your emails land in your contacts' inboxes!

This is called deliverability, and we will go over best practices and the tools Systeme.io offers to optimize your strategies.

Your goal should be to stay within the "no risk" segment of Systeme.io:

When you send your first professional email using Systeme.io, you'll be placed under a quarantine period imposed on all users. This ensures the reliability of the autoresponder system, and you need to be aware of this. I'll explain more about it below.

Without further ado, here are 11 tips to improve your email deliverability in general—and specifically through the Systeme.io autoresponder!

Authenticating your domain helps email providers recognize your professional email as legit.

If you skip this step, there’s a 99% chance your marketing emails will end up in the spam folder!

Luckily, authenticating your domain is fairly simple nowadays.

How to authenticate your domain on Systeme.io:

Go to your settings, then to the “emails” tab.

Next, click on “Click here to authenticate your domain and display its information in your email header, which will help improve your email delivery rates.”

Your domain will be added to the list as "pending": click the eye icon to see the DNS changes you need to make with the site where you bought your domain name (OVH, Hostinger, ...).

You’ll need to copy and paste each value at your mail provider:

Step-by-step help from Systeme.io: Authenticate your domain

The process is always the same:

Save these changes when everything is ready and wait a few minutes (sometimes it can take several hours) for your domain to appear as identified on Systeme.io.

If you don’t see the change within 24 hours after adding your DNS records, delete them and start over; you likely made a mistake somewhere!

If you keep sending emails that don’t get opened, your reputation will suffer. Your emails will be delivered less and less effectively.

You need to maintain a high engagement rate by ensuring the emails you’ve collected are correct and that your recipients are interacting with you. Also, be careful not to be marked as spam.

How to clean your email list with Systeme.io:

In your email settings, you can now activate the automatic cleaning of inactive emails.

Choose your parameters and save them to keep an engaged list and a good open rate.

I also recommend manually cleaning your list once a month to remove bounced and unsubscribed emails. Go to your contacts page and sort them by status:

Delete all bounced and unsubscribed emails to keep your list healthy.

😭 At first, it’s painful to delete emails that you’ve worked hard to acquire, but it’s better to have people who want to receive and read your emails!

If you’re importing a list from another tool like ClickFunnels or Mailchimp, make sure to verify them first with a tool like Zerobounce or Emaillistverify. These tools will check if your emails are correct and still active.

Not all your contacts are interested in the same topics!

That’s why you use tags to segment them.

For example, if you don’t differentiate between your clients and your prospects, you might annoy your clients with sales emails that don’t concern them (since they’ve already bought...).

By segmenting your emails, you ensure your contacts will open, read, and possibly even reply to them (the ultimate goal for email providers monitoring your activity).

Using Systeme.io tags to segment your audience:

It’s simple: every time you capture an email, make sure to assign a tag so you know how it entered your list.

When you want to send a newsletter, click only on the tags relevant to your topic. You can even exclude those that aren’t for extra security.

This rule applies to any autoresponder, really; it’s just good practice.

What you write and attach to your email is as important as everything else.

You need to avoid spammy or overly commercial words in your text to prevent it from ending up in spam.

But you also need to monitor the number of links and images you include.

How to monitor your email content with Systeme.io:

The recommended text-to-image ratio is generally 60/40: 60% text and 40% images max.

Use the test function to send yourself an email and check this ratio:

To prevent your emails from ending up in spam, limit the number of links you include—no more than three!

And finally, download this list of spam words to improve your content >>

Spammers often change their sender names to confuse recipients.

This is a known practice by email providers, and to avoid being marked as spam, it’s better to stick with the same sender name.

It can be your brand name, your business name, or your own name.

Set your sender mail in Systeme.io:

You can set your default sender name in the email settings:

Then, you can change it every time you send an email, but it’s not recommended!

In some countries, you are required to identify yourself in every email.

To do this, add an email footer with your company name, location, and identification number.

How to add an email footer in Systeme.io :

Go to your email settings and add a code like this :

Example of code for your email footer that you can customize: Email Footer Template

Laws vary depending on the country and continent, so it’s best to do your research. In case of doubt, follow the strictest rules.

For example, in Europe, you need to comply with the GDPR law, which helps you avoid legal issues and build trust with your contacts.

By following these legal practices, you also reassure email providers who will be less likely to send your emails to spam.

One of the most widely accepted practices is allowing your email contacts to easily unsubscribe from your mailing list.

How to do this on Systeme.io:

By default, the unsubscribe link for an email list is enabled on the Systeme.io autoresponder.

Don’t disable it, and you’ll be fine!

You can also ask your contacts to explicitly consent to receive your emails when you capture their information through the checkbox in the editor:

Double opt-in ensures that only genuinely interested subscribers join your list.

Once they sign up, your visitors will receive an email with a link they need to click on to confirm their subscription to your newsletter.

This is a great way to collect only correct and truly interested email addresses. You’ll be less likely to be flagged as spam.

How to enable double opt-in on Systeme.io:

Whenever you collect emails in Systeme.io (capture form, sales pages, blog, etc.), you can decide to enable double opt-in:

And in your email settings, you can even customize the email sent during the double opt-in process:

You don’t want to regret sending your email too quickly, forgetting to add a link, or missing typos!

You also don’t want the mobile version to look awful... Neither your contacts nor email providers want that.

So, it’s crucial to check your email before blasting it to your entire list.

How to check your email on Systeme.io:

For now, it’s not very intuitive to preview your email on mobile, so the best way to do this is to send a test email and check it across multiple email accounts and devices.

To edit your verification email, go to your email settings:

When everything is set, you can then send your email to everyone!

Your bounce rate is the percentage of emails that didn’t reach their recipients compared to the total number of emails sent.

This metric is critical to maintaining a legit email address that is well-distributed. Pair it with a good open rate, and you’ve got the winning combo to avoid the spam folder of your contacts!

How to check your email statistics on Systeme.io:

We’ve already covered how to clean up your email lists earlier.

But to get a more comprehensive view of your email strategies, you can use Systeme.io’s statistics:

Systeme.io regularly analyzes your stats to help you stay within the norms and ensure good email deliverability for all users.

Large attachments can be blocked by email filters and hurt your deliverability.

How to send large attachments on Systeme.io:

Use links to files hosted online instead of sending attachments directly in your emails.

You can host your files on Google Drive or Dropbox and insert the links in your emails.

Example: Instead of attaching an ebook, place it on your Google Drive account and send the sharing link to your subscribers.

Sometimes, you’ll notice that your emails aren’t sent automatically.

The reasons vary:

If your emails aren’t being sent after checking all the above points, contact support to review your issue with the team or read more on this page.

Systeme.io’s autoresponder is designed to support and help you achieve good email deliverability.

By following these 11 valuable tips, you increase your chances of avoiding your contacts’ spam folders!

It goes without saying that you should also polish your copywriting to improve your open and engagement rates. It’s a delicate balance between catchy hooks and avoiding spam words... But by testing, you’ll find the best way to sell through emails on Systeme.io.

Feel free to comment on this article if you have any questions or feedback 👇

And be kind... Share it with your friends to help them improve their deliverability on Systeme.io too!

Congratulations on completing this full tutorial on how to create a free funnel on Systeme.io!

You're one of the few people who are truly committed to their success, and that's the most important thing if you want to move towards financial freedom.

Don't hesitate to ask your questions below, I'd be delighted to answer them. 👇