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How To Create & Sell A Course For Free On Systeme.io ?

You’re determined to create or migrate your course to Systeme.io and wondering how to go about it?


Well, you’re in the right place:

  • Systeme.io is the most comprehensive and simplest marketing platform in the world (yes, it really is, I’ve been using it successfully for 4 years, so I know!).
  • I’ll guide you step by step to successfully create and sell your course in this practical article.

With Systeme.io, you can set up your course, connect it to your entire marketing system, and monitor your students in just a few simple steps.


No need to juggle multiple tools (and subscriptions...) or rack your brain!


Systeme.io knows one thing: your core business isn’t tech, and you don’t have time to waste or money to burn.


That’s why they’ve packed in tons of intuitive features to help you out.


Let’s break them down together!


Technical Tutorial for Creating a Course on Systeme.io

Creating Your First Course

It’s very simple to create a course on Systeme.io.


Just go to the “Products” tab and click on “Courses”:

Systeme.io create a course for free

You’ll then see all the courses you’ve already created (or imported, because YES, it’s possible to import a course!):

Systeme.io create a course for free

Simply click on “Add a Course” to create a new one.


Then, you’ll need to fill in several fields in the popup that opened:

  • The name of your course
  • The domain where you want to host it
  • The URL from which it can be accessed
Systeme.io create a course for free

Finally, you’ll need to select one of the templates offered before clicking on “Save”.

From there, your course is created and added to your dashboard of courses.

Systeme.io courses dashboard

You’ll then notice a few things:

  • The course is deactivated by default: no one but you can see it until you activate it.
  • By hovering over the three dots at the end of the line, you can access various settings:
  • You can view your course
  • You can complete the curriculum
  • You can edit the settings
  • You can share the course template with its content (handy for PLR)
  • You can duplicate it (useful for maintaining consistent branding)
  • You can activate it, of course
  • And finally, you can delete it

To update logos, banners, instructor photos, etc., go to settings:

Systeme.io courses brandin settings

To start adding content to your course, return to your list of courses and click directly on the name:

Systeme.io courses content

You can begin adding your first module and its chapters.

Systeme.io courses module

Each time, you’ll need to choose the name of your module and your chapter.

Systeme.io courses settings

To add a new chapter, you’ll also need to choose whether you want it to be delivered immediately (value = 0) or if you want to apply a delay before it’s available (e.g., in the case of a multi-day challenge).


Then select a template and save!

You’ll find all the options on the three dots at the end of the chapter line:

Systeme.io courses edit content

By default, your chapters are inactive, so remember to activate them when they’re finished, otherwise your students won’t see them.

TIPS

Really work on your first chapter, applying your branding, important links (for example, in a course footer), and then save time by duplicating your chapter each time!

By clicking on “Edit” or on the name of your chapter, you’ll open Systeme.io’s drag-and-drop editor and can start customizing your template:

Systeme.io courses editor

Your imagination is the only limit at this stage! You can stick to something very simple or push the customization as far as you want!


Don’t forget that you can also duplicate chapters and/or save blocks if you want to reuse certain parts in your content.


Note: If you duplicate chapters, remember to change the name of the page. This is the name that appears in the browser tab:

Systeme.io courses page name settings

Click on settings and customize everything that needs to be customized: text color, link color, font size, etc.

You’ll be able to create your entire course like this.


Adding a Student to Your Course

When your student makes a purchase, they’ll automatically receive their access in their inbox IF you’ve correctly set up your automations.


In your sales funnel, you need to add access to the course after the sale (or after opt-in if you’re offering your course for free):

Systeme.io courses automation access

And if necessary (e.g., if a student changes their email address), you can also manually add them (an email will then be sent to provide access):

Systeme.io courses add student

Tracking Students and Their Activity

If you look at the previous screenshot, you can click on “Students”. You’ll then see the list of all the students in your course:

Systeme.io courses students list

For each one, you can track their progress and their last login date.


But you can go further by clicking on the three dots at the end of the line to remove the student from your course.


And finally, you can click on the student’s email to learn more about them:

Systeme.io courses student activity

You’ll see all the courses they own with you, and by clicking on the three dots, you can export their activity log.


This is the best way to know exactly when your student logged in, how long they stayed on each part of your course, and even their IP address (handy for knowing if your student is sharing their access).



Let’s move on to more theoretical aspects of creating and selling courses on Systeme.io!


Creating Your Online Course with Systeme.io

Choosing the Right Course Topic

Before you even think about creating a course… you first need to choose the right topic!


This depends on several factors. In fact, the topic of your course comes from both your expertise and the need expressed by your target audience.


The first step in creating an online course is to choose a topic that not only aligns with your expertise but also addresses a specific need or problem of your target audience.


Example: If you know how to use Canva and your audience consists of coaches who need to create visuals for social media = it’s a match. If your target audience is Photoshop experts = it’s not a match. Their problem is probably elsewhere, and your skills with Canva won’t interest them.


Another example: If you’re a Google Ads expert and your target audience is entrepreneurs who are already generating cash and want to gain more clients = it’s a match. If your audience doesn’t have a solid plan and isn’t generating revenue yet = it’s not a match.


Here’s how to choose the ideal topic for your course:

  • Identify your strengths: Start by listing the topics you master best and are passionate about. If you’re really into what you do, it’ll show!
  • Gather trends: Use tools like Google Trends, keyword research, and forums related to your niche. This way, you’ll know if there’s really interest in the course you’re planning to create or if no one cares.
  • Define your audience: Who are you creating this course for? By understanding your target audience, you ensure you’re creating a course that truly meets their needs, sells itself, and is genuinely useful and followed.

Structuring Your Course Modules

Once you’ve chosen your course topic, it’s time to build its structure.


You’ll need to divide it into logical modules and lessons.


The goal is for it to be easy for your students to follow.


Here’s a step-by-step guide to structuring your course:

  • Create a content plan: Start with a general plan for your course. Lay out everything you want to include, identify key concepts, then organize it all into a clear plan.
  • Create lessons: For each module, break the content into small, digestible lessons. Each lesson should focus on a single topic, making it easier for students to understand and absorb. If you’re creating training videos, break them down into lessons under 10 minutes (beyond that, you lose your students' attention).
  • Add quizzes and assignments: To reinforce learning, include quizzes, assignments, or practical exercises at the end of each module. This not only helps your students retain information but also adds an interactive element to your course.

Customizing the Appearance of Your Course

Systeme.io allows you to customize the appearance of your course to match your brand.


Polishing your branding is one of the key elements in increasing perceived value and inspiring trust.


Here’s how to make your course professional and attractive:

  • Choose a template: Systeme.io offers a variety of fully customizable templates. Choose one that reflects your brand and appeals to your target audience.
  • Add your branding: Incorporate your logo, color palette, and typography into the pages of your course. Consistent branding helps build trust and recognition among your students.
  • Optimize the mobile version: Ensure that the content of your course is mobile-friendly. Many students prefer accessing courses on their phones, so your content should be easy to navigate on smaller screens.

Adding Multimedia Elements

To make your course more engaging and effective, integrate different types of media:

  • Video content: Videos are very effective in maintaining students' interest. Create videos to explain complex concepts, techniques, or provide additional context.
  • Interactive elements: Include interactive content like quizzes, polls, or surveys to keep students engaged and ensure they’re fully absorbing the material.
  • Downloadable resources: Offer additional materials like cheat sheets, checklists, or e-books that students can download and use to deepen their learning.

If you apply these tips, your course will become a reference, delivering maximum value and keeping your students engaged all the way through!

Don’t forget to add comment fields so your students can easily ask you questions (and remember to answer them regularly...!).

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Optimizing Course Content

Once the basic structure of your course is in place, the next step is to optimize the content to maximize student engagement and learning.


Here are some tips to improve your course.

Adding Interactive Media

Interactive media isn’t just a bonus; it’s essential for maintaining student interest and improving information retention.


Here are some ideas to make your content more dynamic:

  • Dynamic videos: Videos are a great way to explain complex concepts simply. Use animations or graphics to illustrate your points, and don’t forget to add subtitles to make the content more accessible.
  • Quizzes and practical exercises: Integrate quizzes after each module to test your students’ understanding. You can also offer practical exercises to let them apply what they’ve learned.
  • Live webinars: Organize live webinar sessions to answer students’ questions in real time. This creates direct interaction and clarifies points that might not be clear in the pre-recorded content.

Structuring Courses Effectively

A good structure is the key to smooth learning. Make sure your course follows a logical progression that facilitates skill acquisition:

  • Divide content into small sections: Instead of offering long lessons, divide the content into smaller sections that are easier to digest. This allows students to work at their own pace without feeling overwhelmed by the task at hand.
  • Repeat key concepts: To reinforce learning, don’t hesitate to repeat the most important concepts throughout the course. This helps embed information and make it more memorable.
  • Provide a summary at the end of each module: A summary allows students to review the main points before moving on to the next module. This enhances retention and prepares students for upcoming challenges.

Tips for Making Content Engaging

If you want your course to go viral, you need to engage your students effectively.


Here are some tips to captivate your learners' attention:

  • Tell stories: Use storytelling to make your lessons more vivid. Share real-life examples, case studies, or even personal anecdotes to illustrate your points.
  • Use a conversational tone: A tone that’s too academic can make the content really boring. Opt for a cooler and more dynamic tone while staying professional.
  • Encourage participation: Ask questions throughout the course and encourage students to share their answers in the comments or during live sessions.

By optimizing your course content, you create a richer learning experience for your students, which will not only increase their satisfaction but also their chances of success.


And a course that helps your students achieve results is not only what you’re aiming for but also the best way to sell it over and over again!


Setting Up a Membership Site

A membership site is an excellent way to monetize your courses while offering a continuous learning experience.


Here’s how to set up a membership site with Systeme.io and manage your students' access.

Setting Up a Secure Membership Area

A membership site allows you to protect your content and make it accessible only to registered users.


With Systeme.io, setting this up is simple:

  • Create a membership area: In your Systeme.io dashboard, create a new page dedicated to your membership area. You can add exclusive content that’s only accessible to paying members.
  • Manage access: Systeme.io allows you to define different access levels. You can create offers that provide access to specific modules or the entire course, depending on the subscription level chosen.
  • Set up payments: Integrate a payment system to allow your students to subscribe easily. Systeme.io supports several payment methods, making subscription management easy.

Tracking Student Progress

Another advantage of a membership site is the ability to track your students' progress:

  • Tracking completed modules: Systeme.io offers tools to see which modules your students have completed. This allows you to know where they are in their learning.
  • Send automatic reminders: If a student hasn’t completed a module in a while, you can set up automatic reminders to encourage them to continue their course.
  • Analyze performance: Systeme.io’s statistics let you see which parts of your course are the most popular or the most difficult, helping you adjust the content if necessary.

With Systeme.io, you can create secure and well-structured membership sites. All the tracking indicators allow you to improve your course by following each student’s progress and engaging them regularly.

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Effective Sales Strategies for Your Course

Now that your Systeme.io course is ready, it’s time to think about selling it!


A good sales strategy is essential to turning your visitors into paying students.

Designing Attractive Sales Pages

The sales page is often the first contact a potential student will have with your course and your brand. You can’t afford to mess it up!


Here’s how to make it irresistible:

  • Highlight the benefits: Don’t just focus on the features of your course, but on the tangible benefits your students will get from it. Explain how your course will solve their problems or improve their lives.
  • Use testimonials: Testimonials from former students are a powerful social proof. Include reviews and feedback that highlight the results achieved thanks to your course. TIP: If you don’t have any students yet, offer free access in exchange for an honest review from your testers.
  • Add scarcity elements: Create a sense of urgency with limited-time offers or exclusive bonuses to encourage immediate purchase.

Using Sales Funnels

Systeme.io makes it easy to create automated sales funnels that guide your prospects from their first visit to the final purchase:

  • Create lead magnets: Offer free content (e-book, free access to the first module, mini-course) in exchange for your prospect’s email address. This allows you to integrate them into your sales funnel and convert them later via email.
  • Set up email sequences: Create automated email sequences to nurture the relationship with your prospects and encourage them to make a purchase. These sequences can include testimonials, case studies, or special discounts.
  • Optimize upsells and cross-sells: Once someone buys your course, offer them complementary options (coaching, advanced training) to increase the value of each client. A client gained is a client to be pampered because you no longer have to make the effort to acquire them!

Pricing Strategies and Special Offers

Pricing plays a crucial role in the purchase decision.


Here’s how to structure your prices to maximize your sales:

  • Test different prices: Don’t settle on a fixed price right away. Test different options to see what works best for your audience.
  • Offer multiple tiers: Offer different levels of access, such as a basic, intermediate, and premium version of your course. This allows each student to choose the offer that suits their needs and budget.
  • Use strategic promotions: Offer discounts for new subscribers or during special launches. You can also offer packages or bundles to encourage sales.

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Systeme.io is the world's simplest and most powerful marketing platform.

🚀 Upgrade with a subscription


Advanced Tips for Maximizing Sales

Now that you’ve mastered the basics, here are some additional tips to boost your sales and keep your students loyal.

Using Email Marketing and Affiliate Marketing

Email marketing remains one of the most effective ways to sell online courses.


Systeme.io simplifies this process:

  • Segment your email list: Create segments based on your subscribers’ interests or behaviors to send more personalized and relevant messages.
  • Automate your campaigns: Set up automated campaigns to welcome new subscribers, send reminders, and promote your offers.
  • Launch an affiliate program: Allow others to promote your course in exchange for a commission. A good affiliate program can significantly increase your sales! Use Systeme.io’s marketplace to find affiliates.

Offering Bonuses and Exclusive Content

Bonuses can tip the scales in favor of purchase.


Here’s how to use them effectively:

  • Add coaching sessions: Offer coaching sessions or individual consultations as a bonus for students who purchase your course during a specific period.
  • Create exclusive content: Offer additional content that only your subscribers can get. This can include private webinars, interviews, or additional modules.
  • Regularly renew your offers: Keep your students engaged by regularly offering new bonuses or updates. This gives them a reason to stay loyal and buy your new offers.

Creative Promotion Strategies

Think outside the box to promote your course:

  • Collaborate with influencers: Identify influencers in your field who can promote your course to their audience.
  • Create a series of webinars: Webinars are a great way to demonstrate the value of your course live. You can even offer exclusive discounts to participants.
  • Use social media strategically: Share snippets of your course, student testimonials, or practical tips on social media to attract more attention.

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🚀 Upgrade with a subscription


Conclusion About Creating & Selling Courses For Free On Systeme.io

If you want to deliver your expertise while making money WITHOUT getting bogged down in technical stuff, then Systeme.io is definitely the way to go!


Creating a course on Systeme.io is ridiculously simple and intuitive, and thanks to pre-designed templates, you can maintain your branding and enhance the perceived value of your course.


Advanced features allow your students to progress while staying engaged from start to finish. They also allow you to track their journey and adjust your course if needed.


Never forget that beyond the content, the way you deliver the learning is super important to facilitate information retention. That’s why Systeme.io’s tools like end-of-module quizzes are incredibly useful.


If you follow the advice given in this article, you’ll be able to easily sell your course and generate a ton of revenue, automatically, day after day, month after month!


How satisfying is it to see your income increase while genuinely helping students progress toward their goals, right?


To keep your course up to date and relevant, you also need to stay tuned to your students via comment spaces or during live sessions you organize.


By combining the use of all Systeme.io tools, a professional approach centered on your students' needs, and sincere engagement, you ensure your course becomes a reference in your field!


FAQs

Still have questions about creating and selling courses with Systeme.io ?


I’ve gathered the most common ones here:

1. Can I create and sell a course with Systeme.io’s free plan?

Yes, you can create and sell a course using Systeme.io’s free plan. The free plan allows you to create up to three funnels, sell one course, and set up unlimited automation rules. However, you’ll be limited to 2,000 contacts and can only send 5,000 emails per month.

2. What’s the best topic for an online course?

The best topic is one where you have both expertise and a clear demand from your target audience. Use tools like Google Trends and keyword research to validate your course idea and ensure it aligns with market needs.

3. How can I make my course more engaging for students?

Use a variety of media such as videos, quizzes, and interactive content. Ensure your course is well-structured and breaks down complex information into digestible lessons. Engage students with regular updates, live Q&A sessions, and a dedicated community space.

4. What’s the ideal price for my course?

Pricing your course depends on your target audience, the value provided, and market competition. Start by offering tiered pricing (basic, intermediate, premium) to cater to different budgets. Test different pricing strategies, and consider using discounts and promotional offers during your course launch.

5. How can I effectively promote my online course?

Use email marketing, sales funnels, and social media to drive traffic to your course. Collaborate with influencers, run webinars, and leverage Systeme.io’s affiliate marketing features to expand your reach. Consider creating a lead magnet to grow your email list and nurture potential students.

6. Should I offer a certificate at the end of my course?

Offering a certificate can motivate students to complete your course and adds a professional touch. Certificates are particularly appealing for professional development courses where students want to demonstrate their newly acquired skills.

7. How do I keep students interested after they enroll?

Keep students engaged by regularly updating your content and adding new materials. Encourage participation through discussion forums, live sessions, and group challenges. Use Systeme.io’s automated emails to send reminders, encourage course completion, and offer additional resources.

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